According to media pro Ellie Scarborough, your online video (like a book trailer, video demo, electronic press kit, or other promotional clip you post on your website) should be no longer than 2:30.
We are super happy to Ellie address the question – it’s one we’re asked all the time. Watch and learn.
Ellie is a former NBC broadcast journalist and founder of Media Bombshell (as well as the delightful owner of Pink Kisses). Media Bombshell is a boutique-consulting agency that helps small business owners create thriving communities of loyal customers by leveraging the power of purposeful messaging and powerful soundbites.
Thanks for the tip, Ellie!
Follow her on Twitter: @mediabombshell.